Official Release: April 23, 2027   ♛   Location Coming Soon
Your move, beauty queen

Make your power play.

Rich pigment. Fearless color. Makeup created for women who never shrink from the spotlight.

Release dateApril 23, 2027 · Location Coming Soon
Model wearing dramatic jewel-toned makeupThe Classic Dice-Rolling Eye Shadow palette
Bold color
for every
queen
Three women with light, medium, and deep complexions wearing colorful Jeu de Dame eyeshadow and presenting the palette
Color for every complexion

One palette. Endless ways to play.

From luminous gold and emerald to electric sapphire, turquoise, pink, and purple—the Classic Dice-Rolling palette is designed to stand out beautifully across complexions.

Light · Medium · Deep

Preview the collection

High-impact color and polished essentials inspired by strategy, confidence, and the women who change the game.

The original
The Classic Dice-Rolling Eye Shadow palette open to show its colorful shades
Eyes

The Classic Dice-Rolling Palette

A bold collection of colorful mattes and shimmers inspired by the game.

Coming April 23, 2027Explore palette
Second palette
30
shades
Double Jeux 30-shade eye shadow palette concept
Eyes

Double Jeux Palette

Thirty fearless shades—bright color, rich shimmer, and twice the play.

Coming soonMeet the palette
Five-piece set
Full House five-piece makeup brush set with blue pouch
Tools

Full House Brush Set

Five plush brushes for complexion, cheeks, eyes, and every winning finish.

Coming soonSee the set
New collection
Jeu de Dame black and crystal lipstick and lip gloss collection
Lips

Black & Crystal Lip Collection

Statement lip colors and high-shine glosses in luxurious game-inspired packaging.

Coming soonGet launch updates

Two bold new moves.

Playful color meets polished performance. Meet the second palette and matching brush set joining the Jeu de Dame lineup.

30
shades
Double Jeux 30-shade eye shadow palette concept and cover

Double Jeux

A lively 30-shade palette built around hot pink, cobalt, turquoise, tangerine, lemon, violet, warm neutrals, and sparkling gold.

30-shade eye shadow palette
Full House five-piece makeup brush set and pouch

Full House

Five soft, versatile brushes with cobalt handles, gold details, playful gradient bristles, and a matching travel pouch.

Five-piece brush set
Open Jeu de Dame Classic Dice-Rolling Eye Shadow paletteRed cover of The Classic Dice-Rolling Eye Shadow palette
Releasing April 23, 2027

The Classic Dice-Rolling Eye Shadow

A joyful mix of vivid color, wearable neutrals, and luminous shimmer. The dice-inspired design turns every makeup look into a new move.

Location Coming Soon

Join the launch list →